American punk and hardcore musicians saw Doc Martens while in Europe and would bring them back to the U.S. The fashionable boots prevailed through the ’80s and this time they caught attention across international waters in the United States. Even artist Elton John hopped on the Doc Martens trend and wore a four and a half foot-high pair during a concert in 1975. Punk, glam, grunge, and even goth were different genres of the subculture, but one of the few things they had in common was the shoe choice of Doc Martens. People across various countercultures wore them. Marten brand considering his style choice eventually led to the popularization of Doc Martens as a fashion trend. His decision made a huge impact on the Dr. “So I thought I’d move on to utility wear.” “I was sick of dressing up like a Christmas tree in flowing robes that got in the way of my guitar playing,” Townshend said. He was asked why he would choose to wear something different than the current Mod style at the time, and he responded saying he was tired of the style and needed change. He was the first rock star to wear them on a public stage which gave the brand huge publicity. Pete Townshend, the English guitarist, and vocalist of The Who played a part in the growth of Doc Martens leading into the ’70s. The wearers used Doc Martens as an accessory of self-expression and rebellion against societal expectations. Their status started to build in 1970 during the British decade of punk and goth. Doc Martens resultantly became a representative of multiple subcultures through the decades. The boots were starting to be worn by British societal rebels who proudly wore the shoes as representatives of the working class. However, there was a sudden shift in the main consumer that forever changed the brand. Doc Martens were originally worn by the working class, factory workers, and mail carriers for the shoes’ protective cover and longevity. But the iconic leather shoe did not start as a stylish shoe to accompany an outfit. After Nike sneakers and a pair of heels, they are a staple shoe that can be styled with almost any outfit. We have all heard about them and most of us probably own a pair. Who knew that this one decision would change the shoe industry forever.ĭoc Martens. In 1945, Klaus Maertens, a German soldier with a broken foot decided to create a boot with an air-cushioned sole to assist with his recovery.
0 Comments
Leave a Reply. |
Details
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |